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HOW DID CORPORATE
SPONSORSHIP,
The 1970's Women's Liberation Movement was the only "revolution" of the turbulent 1960's era that was successful. The Women's Movement was more popular and out lasted any other 1960s political crusade!!! Longer than the Hippies, the Black Panthers, the Communists... And the number one reason for this was because of corporate sponsorship typifed by the long running VIRGINA SLIMS cigarette advertisments!!! This is typified and demonstrated by the following advertisfments which dramatize more then anything the popularity of the 1970s Women's Liberation Revolution!!! The Men's Movement would never get the same, long term,corporate sponsorship for fear that corporations would loose their millions of naive, loyal, Feminist customers. Feminist women do indeed control much of America's consumer economy, just as the black woman controls the black economy. The problem is that black men won't dare say one word in protest... BLACK MEN ARE UNDER THE IMPRSSION THAT THE BLACK WOMAN IS "HOLDING THE FAMILY TOGATHER"!!! BUT THE GROWING STATISTICS PROVE OTHERWISE!!! THE BLACK FAMILY IS INCREASINLY "DYSFUNCTIONAL"!!! ALL THE MEN SAY AAAMEN!!! |
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1970s BILLBOARD FOR WOMEN'S CIGARETTES |
In the hundredes of giant cigarette billboards and magazine advertisments, there was constant comparing of "old fashioned" women who did not smoke with the new modern "liberated", Feminist woman of the 1970s who was defiant of men's authority and did smoke!!! Who cared if women would get cancer... As long as it was the same cancer that men got from smoking!!! |
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The white modles were shown in "occupations" while black models were shown looking "afrocentric" and "ethnic"!!! The term you've come "a long way" really applied and appealed to 1970's black women. However, the advertisments never justapoxed with pictures of older black women scrubbing floors, because black women were slaves for white women!!! Instead, black women were shown in beautiful African gowns!!!
Tall "slim" black models were used in the ads in beautiful African clothing. This was a direct assult and affront to the emerging "black is beautiful" movement becuase these advertisments attracted black women by showing beautiful African gowns. Black women were made to feel that smoking was "elegant" and "royal" and "revolutionary". This is the first black socalled supermodel of the 1970s, Beverly Johnson. |
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This magazine advertisment is obviously a direct appeal to the growing 1960'S black consciouness movement. It shows a dark skinned afrocentric looking woman whom embodies the popular "black is beautiful" slogan. BECAUSE SOMEBODY HAS TO TELL IT LIKE IT IS!!! |
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